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C1 · Pathway C — Growth & Design

Digital Marketing

Plan and execute digital campaigns — content, SEO, email, paid ads, and analytics. Future squad role: Marketing Lead.

C1Open — Cohort 1

This specialization is open for Cohort 1. Apply to the pathway, then choose this track during onboarding after you’re accepted.

Apply to UTPCreate account

Future squad role

Marketing Lead

Growth squad · Channels & campaigns

Team seat: Growth Lead seat (Channels & campaigns)

Own acquisition channels — content, SEO, email, paid, and analytics that find users.

In the venture, you will

  • Plan and run campaigns the venture can measure
  • Turn messaging into traffic that converts
  • Report what works so the company spends attention wisely
  • Compete for Growth Lead with channel craft — distinct from Community or Performance

Team placement is based on evidence and venture need — this is the job this track prepares you for, not an automatic title. Several specializations may compete for the same team seat; each keeps its own craft identity.

In a Phase B squad

Growth, community & design

In Phase B, Growth & Design specializations split into Marketing Lead, Community Growth Lead, and Performance Marketing Lead for the Growth seat, while UX/UI is the Design Lead job on the Engineering pod. Team placement picks one Growth Lead and one Design Lead — tracks prepare different crafts, not the same role.

Typical seats: Growth Lead · Design Lead

Inside this track

  • Deep craft work in Digital Marketing across a six-month Phase A rhythm.
  • Shared UTP Core and Venture Thread for every builder — specialization is your edge, not your only curriculum.
  • Weekly projects, feedback, and portfolio evidence that inform Phase B team placement.
How the Learning System works →

Ready to choose a track?

Browse every specialization, then apply — or create an account and pick during onboarding when enrollment opens for you.

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