UTP
Back to Pathways

C4 · Pathway C — Growth & Design

Performance Marketing

Drive measurable growth through paid acquisition, conversion optimization, A/B testing, and analytics-driven campaign management. Future squad role: Performance Marketing Lead.

C4Closed — opens later

This specialization is listed for planning. It’s closed for Cohort 1 and opens in a later cohort — you can still apply to the pathway on an open track.

Apply to UTPCreate account

Future squad role

Performance Marketing Lead

Growth squad · Paid growth & conversion

Team seat: Growth Lead seat (Paid growth & conversion)

Own paid acquisition and conversion — unit economics the venture can defend.

In the venture, you will

  • Run paid acquisition with clear cost-per-result discipline
  • Optimize landing pages and funnels for conversion
  • Attribute spend so the company knows what paid for itself
  • Compete for Growth Lead with performance evidence — distinct from organic Marketing or Community

Team placement is based on evidence and venture need — this is the job this track prepares you for, not an automatic title. Several specializations may compete for the same team seat; each keeps its own craft identity.

In a Phase B squad

Growth, community & design

In Phase B, Growth & Design specializations split into Marketing Lead, Community Growth Lead, and Performance Marketing Lead for the Growth seat, while UX/UI is the Design Lead job on the Engineering pod. Team placement picks one Growth Lead and one Design Lead — tracks prepare different crafts, not the same role.

Typical seats: Growth Lead · Design Lead

Inside this track

  • Deep craft work in Performance Marketing across a six-month Phase A rhythm.
  • Shared UTP Core and Venture Thread for every builder — specialization is your edge, not your only curriculum.
  • Weekly projects, feedback, and portfolio evidence that inform Phase B team placement.
How the Learning System works →

Ready to choose a track?

Browse every specialization, then apply — or create an account and pick during onboarding when enrollment opens for you.

All pathwaysApply now